Launching a new employee recognition platform is only successful if employees actually use it. The goal was to create an onboarding experience that encouraged participation immediately and established recognition as part of the company culture from the very beginning.

Working alongside the marketing team, I developed the creative direction and visual system for a multi-touch launch campaign centered around the platform's newsfeed. By combining engaging visuals, gamified incentives, business-unit-specific messaging and a frictionless user experience, we created an activation campaign that made recognition feel approachable, social and rewarding.

My role: Creative direction • Campaign doncept • Visual design • UX/UI design • Internal communications • Motion design